Marketing Cloud Account Engagement Specialist - Certification Preparation Guide 

Marketing Cloud Account Engagement Specialist - Certification Preparation Guide 

Marketing Cloud Account Engagement Specialist - Certification Preparation Guide 

Date

Date

Date

Service

Service

Service

Client

Client

Client

Salesforce Marketing Cloud Account Engagement: Certification Roadmap 

Thinking about becoming a Salesforce Certified Marketing Cloud Account Engagement Specialist? Awesome choice! This certification shows you know how to design and build great marketing campaigns using the Account Engagement platform (formerly Pardot). You’ll learn to create smart marketing processes for email marketing, lead generation, and lead qualification. Plus, you’ll get good at using reports to make decisions based on data.

There are two certifications for Pardot: Pardot Specialist and Pardot Consultant. You need to pass the Specialist exam before you can take the Consultant exam, which builds on what you learned in the Specialist exam.

The program is split into modules with estimated times for each. Most sections have links to expert articles, YouTube videos, and Salesforce documentation to help you understand the topics. I suggest getting a sandbox account to try out the features yourself. Some sections are also explained in Trailhead trailmixes, which you can review to get familiar with the MCAE interface and functions.

If you can spend 10-15 hours a week studying, you’ll be ready for the certification in about 4 weeks. If you’re busy and can only manage about 5 hours a week, you’ll still finish in about 7 weeks.


Key Information About the Salesforce Certification Exam

  • Content: 60 multiple-choice/multiple-select questions and five unscored questions  

  • Time: 90 minutes  

  • Passing score: 72% 

How to Prepare for Salesforce Marketing Cloud Account Engagement (Pardot) Certification Exam

To prepare effectively, consider the following resources: 

Self-Study

review online documentation, white papers, and user guides related to the topics listed in the Exam Outline section. Access documentation through the Market to Your Customers with Account Engagement Help Docs

Official Exam Guide

Refer to the official exam guide for detailed information. 

White Papers

Can be accessed here and topical blog posts can be accessed here.  

Trailmixes   

Account Engagement Pardot - Getting Started Trailmix 

  • This trailmix is designed for those aiming to expand their knowledge or achieve certification, it covers key modules such as Email Marketing, Account Engagement, and Data Quality. 

  • By completing this trailmix, you’ll not only gain valuable insights but also earn extra points toward becoming an X-Star Trailhead Ranger. 

Salesforce Marketing Cloud Account Engagement Specialist Credential 

  • It provides essential content and best practices related to account engagement. 

  • By following this trailmix, you’ll be well-prepared for your certification journey. 


Study Tips and Resources 

  • Thumbs up to the marketers who create helpful content! If you find YouTube videos or blog articles useful, support the creators by liking, subscribing, or following them on LinkedIn. 

  • If you encounter broken links in any study materials, feel free to reach out, and I’ll assist in fixing them.  

  • Allocate time for study based on your current knowledge. While Pardot isn’t extremely complex, grasping the basics takes time. 

  • Spread your study sessions over several days or weeks to enhance retention and avoid burnout. 

Remember to let me know when you finish your exam - I wish you the best of luck! 

 

Account Engagement Training Environment  

Explore the Salesforce Demo Org, which includes Account Engagement features. Visit this page for more information. 

 

Exam outline and studying materials 

1. Visitors and Prospects 8% 4h 45min 

1.1 Relationship between visitors and prospects 3h 45min 

1.2 Prospect Audits 1h 

2. Administration 11% 3h 

2.1 Creating, editing, and mapping fields 1h 

2.2 Relationship between Account Engagement and Salesforce 1h 35min 

2.3 Account Engagement Recycle Bin 20min 

3. Account Engagement Forms, Form Handlers, and Landing Pages 5h 10min 

3.1 Account Engagement forms 3h 

3.2 Landing pages 20% 2h 10min 

4. Lead Management 24% 8h 15min 

4.1 Automation rules 1h 10min 

4.2 Lists 1h 55min 

4.3 Completion actions 1h 

4.4 Segmentation rules 1h 10min 

4.5 Page actions 45min 

4.6 Scoring 1h 5min 

4.7 Grading 35min 

4.8 Custom redirects 35min 

5. Email Marketing 20% 2h 50min 

5.1 Emails vs. Email Templates 1h 

5.2 Email capabilities and use cases 30min 

5.3 Email reporting metrics 2h 

6. Engagement Studio 17% 1h 5min 

6.1 Components of an engagement program 35min 

6.2 Updating engagement programs and assets 50 min 

Extra materials: 

Extra Videos:  

 

 

Great resources: 

Udemy course: 

Mock Exams and quizzes: 

  

More projects

Got questions?

I’m always excited to collaborate on innovative and exciting projects!

Phone

+49 172 5407 309

Got questions?

I’m always excited to collaborate on innovative and exciting projects!

Phone

+49 172 5407 309

Got questions?

I’m always excited to collaborate on innovative and exciting projects!

Phone

+49 172 5407 309

©2023 tatulinski.com

©2023 tatulinski.com

©2023 tatulinski.com